AI Insights · Timothy · April 2023
Performance of Top 5 Theme Parks Apps on iOS in the Netherlands for Q1 2023
In Q1 2023, theme parks apps saw varied performance in the Netherlands on iOS, with Disneyland® Paris leading in weekly active users and downloads.
In the first quarter of 2023, the performance of the top 5 theme parks apps on iOS in the Netherlands showed significant trends. Here, we take a closer look at the weekly downloads, revenue, and active users for each app.
Disneyland® Paris exhibited strong weekly downloads, peaking at 3.4K in early January, before stabilizing around 1.6K-2.7K towards the end of the quarter. Weekly active users showed a similar pattern, starting at 4.1K and reaching a high of 5.4K in early January, then stabilizing around 3.7K-4.9K. Notably, this app did not generate any revenue during this period.
Phantasialand had a quieter quarter with downloads peaking at 1.1K in early January and dropping to as low as 35 by mid-February. However, there was a slight recovery towards the end of March with downloads reaching 211. The active users followed a similar trend, starting at 971 and dropping to 158 in mid-February, before recovering to 291 by the end of March. There was no revenue reported for this app during the quarter.
Disneyland® maintained a steady performance with weekly downloads ranging from 125 to 264, peaking in the first week of January. Active users showed consistency, starting at 367 and peaking at 420 in the first week of January, before stabilizing around 283-349 throughout the quarter. No revenue was generated by this app.
My Disney Experience showed notable revenue spikes, particularly in the first week of January with approximately $278 and another peak in the week of January 23 with $217. Weekly downloads were fairly stable, ranging from 113 to 202. Active users followed a similar pattern, starting at 221 and peaking at 258 in the first week of January, then stabilizing around 192-224.
Universal Orlando Resort had modest performance with weekly downloads ranging from 53 to 145, peaking in the first week of January. Active users started at 267, peaking at 306 in early January, and then stabilizing around 199-256. No revenue was reported for this app during the quarter.
These insights provide a snapshot of the performance of theme parks apps in the Netherlands on iOS for Q1 2023. For more detailed analysis and insights, visit Sensor Tower.
